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Automation Workflows

Keeping ahead of the competition is a key business growth metric. With constant innovation in sales tactics and dynamic pricing, it is essential for small businesses to match up and better their sales figures quarter on quarter. Gone are the days where your employee will open up his email to check who has submitted a form on the website and draw out a lovely looking template to welcome and thank the lead introducing it to the dreaded "Sales Funnel". Automation can fill this backlog and give you and your employees more breathing space to focus on other key business growth metrics.

Automation at the turn of the 19th century was necessary for mass production to meet the demands of markets globally. It was coupled with rapid strides in transport and communication channels. What we need today is a way to achieve business success using the same tricks conceived back then. Businesses need to focus on what they do best, create fantastic products or services for the customer. Key resources involved in the business need to focus on this aspect. Imagine a world where you're selling cakes and its selling like, well, hot cakes! Automation has the ability to give business wings and Workflows are a sure shot way to get there.

Let's say you want to reward your customers who have availed a specific service a certain time ago, which will help you engage with them with a possibility of a sale, and probably even an up-sell. Setup and activate a Workflow Recipe in your CRM and watch it perform over time. Monitor and tweak till you reach that level where you're satisfied that even your best employee wouldn't have handled this better! In a way, you're freeing up this employee to perform more meaningful tasks which are essential to your business success. Saving time is definitely saving money!

We're in an age of constant innovation in sales, marketing and production techniques. Using automation best suited to your needs will help you focus on these aspects and keep you one step ahead in the game at all times.

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