Not a very original quote you might say, but hey! Being a part of a product based company always has me thinking about what we can do to make the end user more involved with the software we deliver. We are in that age where there is no margin for error when it comes to technology. User experience and a clean interface are at the forefront of an outward facing application, but more-so, companies across industry are going head-over-heels to innovate, simplify and make the lives of users that much more productive (well, unless you are playing Flappy birds!). Apple is one of the pioneers in this field, innovating award winning products which are aspired and raved about. Jony Ive, the SVP and head of the industrial design team at Apple believes in putting the user first and accepts only practicality to be the key to growth. His contribution at Apple cannot be overlooked, everything from the iMacs to the iPhones/iPods over the last few decades have this product philosophy engraved in the
"Heights by great men reached and kept, were not attained by sudden flight. But they while their companions slept, were drinking Complan in the night.."