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Showing posts from 2015

Fine line between listening to your customers, and making them listen to you

For a successful enterprise, there has to be a need for the service/product which they are providing to the audience. There has to be this gap which is being fulfilled. If not, the entity being provided has to be captivating enough to entice the user into buying it. It has to create its own vacuum. Over the years as a company, we have evolved to be leaders in the franchising domain. We know the pain points our customers face and what how we can alleviate them. I would like to take an example of a company by the name of 3M. Why I like citing examples of this company is because of its unique philosophy. Founded in the early 1900's dealing primarily as a mining firm they diversified, and how! They own 100,000 patents to their name across industries and roughly a third of their revenue is through products they've created over the last 5 years. They believe in innovation and one of their company policies is to allow employees to spend a day a week in self run projects fo