Keeping ahead of the competition is a key business growth metric. With constant innovation in sales tactics and dynamic pricing, it is essential for small businesses to match up and better their sales figures quarter on quarter. Gone are the days where your employee will open up his email to check who has submitted a form on the website and draw out a lovely looking template to welcome and thank the lead introducing it to the dreaded "Sales Funnel". Automation can fill this backlog and give you and your employees more breathing space to focus on other key business growth metrics. Automation at the turn of the 19th century was necessary for mass production to meet the demands of markets globally. It was coupled with rapid strides in transport and communication channels. What we need today is a way to achieve business success using the same tricks conceived back then. Businesses need to focus on what they do best, create fantastic products or services for the customer. Key r
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