Working with a product company, one of the bigger dilemmas facing the Product team is what to build based on the backlog of product items. Listening to a Harvard lecture podcast online recently, I came across a concept which helped me clear this dilemma. It simply asks a question- what is the job that your product is hired to perform? Ideas for the product you are building can come through various routes. We're going to lose this customer if we don't incorporate this now, this is something the CEO really wants to see in the product, it's been sitting in the backlog forever etc. But a very good way to go about prioritizing what goes into the product is to find the answer to the question- what is the job that your product is hired to perform? Imagine the product to be an employee who is hired for a particular profile. Now there are certain roles and responsibilities or KPI's which will define whether this employee is fit for the post. The same logic will apply to the p
"Heights by great men reached and kept, were not attained by sudden flight. But they while their companions slept, were drinking Complan in the night.."